A trade mission in economic terms refers to meeting with the target market by business representatives in efforts to promote trade. Although the internet has reinvented B2B activity making it much more efficient as well as effective in terms of speed and cost of electronic transactions, some things cannot be attained by sitting behind a desk. It is critical to dedicate the time to travel to different parts of the globe to meet with business executives. Trade missions are a great way to get exposure and become noticed in the community to executives that are distanced. It also exhibits a firm’s commitment to its business partners overseas and sets it apart from those that fail to participate in trade missions. Such gesture may appear insignificant but the economic impact could be substantial. Essentially, to ensure the production of favorable results cultivate relationships and make efforts to enhance the relationship building process between existing business partners.
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